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Fallacies appear almost everywhere now day. The ad that I chose to talk about today is a smoking ad from the 80’s. Camel is a cigarette company that used advertisement with Doctor’s to appeal to their audience. All of their advertisements from that time suggested that Doctors preferred Camel cigarettes over any other cigarette.

There were many fallacies used in these particular advertisements. Ad Populum (Bandwagon) is used where it suggests that more Doctors smoke camels than any other cigarette, and that 20,679 say “luckies” are less irritating. These statements suggest that it is the popular thing to do. That these popular and well known people smoke so you should smoke too.

These ads also use false authority and non sequitur. They suggest that because a Doctor is smoking that it is okay to smoke. They also suggest that by using their cigarette it will be not as irritating to your throat.

Slippary Slope is also used. They suggest that if you used the brand “luckiest” it will lead to a less irritated throat.

This article also points out that if you used the brand “luckiest” it will lead to a less irritated throat.

This article also points out that hasty generalization, they state in the article that cigarette companies would attend medical conventions and give Doctors a free pack of cigarettes on their way out of the event the Doctors would be asked what pack of cigarettes they had on them. This gives a false impression on how many Doctors actually smoke Camel Cigarettes.

The main goal of any company is going to be to appeal to the reader in any way that they possibly can. Using fallacies that may not be obvious to everyone helps people want to use their product.

http://www.smart-kit.com/s443/tobacco-companies-manipulative-advertising-images-of-influence/